๐
ROOT
specialized.live โ live site โ first revenue
ongoing
48%
-
๐ฏ
M1
ICP + decision makers locked โ
done
100%
ROOT
โข
T1.1
Survey Morsy's prior ICP hypotheses + sources (last 6 months only) โโ
done
100%
M1
โข
T1.2
Morsy picks/extends ICP from the table โโ
done
100%
M1
โข
T1.3
ICP rubric โ 5 ICP-fitness criteria documented โโ
done
100%
M1
โข
T1.4
Decision-maker roles locked (founder / VP Partnerships / Managing Partner) โโ
done
100%
M1
๐ฏ
M2
Value proposition + offering articulated โ
blocked
0%
ROOT
โข
T2.1
Test 3 candidate value props against ICP โโ
not_started
0%
M2
โข
T2.2
Morsy chooses + articulates offering (deliverables + duration) โโ
not_started
0%
M2
๐ฏ
M3
Pricing locked โ
blocked
0%
ROOT
โข
T3.1
Size ICP ร duration ร willingness-to-pay โโ
not_started
0%
M3
โข
T3.2
Morsy approves a 3-tier pricing model + first-call offer โโ
not_started
0%
M3
๐ฏ
M3a
Old-site content migrated (thought leadership) โ
done
100%
ROOT
โข
T3a.1
Locate full article text (not just headlines) โโ
done
100%
M3a
โข
T3a.2
Render articles in the v4 design system โโ
done
100%
M3a
โข
T3a.3
One Pages project, 14 sibling pages (not 14 projects) โโ
done
100%
M3a
โข
T3a.4
Morsy reviews article set + ordering โโ
done
100%
M3a
๐ฏ
M4b
Theme re-targeted to an executive audience (v4) โ
done
100%
ROOT
โข
T4b.1
Replace literary type system with executive type system โโ
done
100%
M4b
โข
T4b.2
Add the data layer executives expect โโ
done
100%
M4b
โข
T4b.3
Keep the approved backlight + dual theme, drop the craft texture โโ
done
100%
M4b
โข
T4b.4
Remove MTB from every surface โโ
done
100%
M4b
โข
T4b.5
Morsy visual review of v4 โโ
done
100%
M4b
๐ฏ
M4
New website articulates the locked offer โ
done
100%
ROOT
โข
T4.1
Rebuild M3 (ICP/VP/Pricing) and M4 (articles migration) tasks against NEW ICP โโ
done
100%
M4
๐ฅ
M5
Funnel instrumented โ first lead can be captured and counted โ
ongoing
33%
ROOT
๐
T5.1
Lead capture path on apex (form + email delivery + analytics) โโ
not_started
0%
M5
๐
T5.2
OG/meta + canonical + robots verified on apex for every published post โโ
done
100%
M5
๐
T5.3
Search + categories on the insights section โโ
not_started
0%
M5
๐ฃ
M6
Distribution live โ first ICP sees the site โ
not_started
0%
ROOT
๐
T6.1
LinkedIn cadence scheduled (Buffer) on the new positioning โโ
not_started
0%
M6
๐ค
T6.2
Warm intros to the 3 ICP decision makers (10 asks) โโ
not_started
0%
M6
๐ฐ
M7
Revenue โ first paid engagement โ
not_started
0%
ROOT
๐ต
T7.1
First-call offer + pricing floor set โโ
not_started
0%
M7