๐Ÿš€ specialized.live โ€” live site โ†’ first revenue

Last updated: 10/26/2026, 5:53:42 PM | Total tasks: 34 | KPIs: 7
๐Ÿ“Š
KPI.ICP_DEFINITION_LOCKED
3 ICPs locked (AI startups / established ISVs / AI+cloud consultancies) ↑
Source: Morsy 2026-10-21 accepted the 3-ICP set; no vertical label
Updated 10/26/2026, 5:47:02 PM
๐Ÿ“Š
KPI.VALUE_PROP_DEFINED
6 capability pillars live on apex (content.yaml what.caps) ↑
Source: site/index.html + content.yaml
Updated 10/26/2026, 5:47:09 PM
๐Ÿ“Š
KPI.PRICING_LOCKED
no prices on site by design (locked 2026-10-16) →
Source: MEMORY.md locked decision
Updated 10/26/2026, 5:47:15 PM
๐Ÿ“Š
KPI.SITE_LIVE_AND_ON_BRAND
TRUE โ€” apex serves Meridian, 200, no Google Sites redirect ↑
Source: curl https://specialized.live/ verified 2026-10-26
Updated 10/26/2026, 5:47:22 PM
๐Ÿ“Š
KPI.FUNNEL_LEADS_WEEK
0 →
Source: no lead form / analytics wired yet โ€” next lever
Updated 10/26/2026, 5:47:27 PM
๐Ÿ“Š
KPI.THEME_EXECUTIVE_FIT
MERIDIAN accepted 2026-10-24 โ€” 'I think I like the template'. Light default, Instrument Sans @800, zero italic/serif, gradient KPI strip, count-up, expandable deep-dives. Live at apex. ↑
Source: Morsy visual sign-off 2026-10-24 + apex verified
Updated 10/26/2026, 5:47:39 PM
๐Ÿ“Š
KPI.DECISION_MAKER_DEFINED
3 roles (Founder/CEO, VP-Director Partnerships, Managing Partner); gating influencers CFO/CRO/CPO ↑
Source: decision-makers.html + Morsy GREEN 2026-10-21
Updated 10/26/2026, 5:47:45 PM
๐ŸŽฏ

ICP + decision makers locked

2026-10-19
๐ŸŽฏ

Value proposition + offering articulated

2026-10-23
๐ŸŽฏ

Pricing locked

2026-10-26
๐ŸŽฏ

Old-site content migrated (thought leadership)

No due date
๐ŸŽฏ

Theme re-targeted to an executive audience (v4)

2026-10-24
๐ŸŽฏ

New website articulates the locked offer

2026-11-02
๐Ÿ“ฅ

Funnel instrumented โ€” first lead can be captured and counted

No due date
๐Ÿ“ฃ

Distribution live โ€” first ICP sees the site

No due date
๐Ÿ’ฐ

Revenue โ€” first paid engagement

No due date
10/3/2026 โ†’ 11/1/2026
Achieved (19)
๐Ÿ”Ž OG/meta + canonical + robots verified on apex for every published post 100%
โ€ข Morsy reviews article set + ordering 100%
โ€ข One Pages project, 14 sibling pages (not 14 projects) 100%
โ€ข Render articles in the v4 design system 100%
โ€ข Locate full article text (not just headlines) 100%
๐ŸŽฏ Old-site content migrated (thought leadership) 100%
๐ŸŽฏ ICP + decision makers locked 100%
โ€ข Survey Morsy's prior ICP hypotheses + sources (last 6 months only) 100%
โ€ข Morsy picks/extends ICP from the table 100%
โ€ข ICP rubric โ€” 5 ICP-fitness criteria documented 100%
โ€ข Decision-maker roles locked (founder / VP Partnerships / Managing Partner) 100%
๐ŸŽฏ Theme re-targeted to an executive audience (v4) 100%
โ€ข Replace literary type system with executive type system 100%
โ€ข Add the data layer executives expect 100%
โ€ข Keep the approved backlight + dual theme, drop the craft texture 100%
โ€ข Remove MTB from every surface 100%
โ€ข Morsy visual review of v4 100%
๐ŸŽฏ New website articulates the locked offer 100%
โ€ข Rebuild M3 (ICP/VP/Pricing) and M4 (articles migration) tasks against NEW ICP 100%
Upcoming (15)
๐ŸŽฏ Value proposition + offering articulated 0%
๐ŸŽฏ Pricing locked 0%
๐Ÿ“ฅ Funnel instrumented โ€” first lead can be captured and counted 33%
๐Ÿš€ specialized.live โ€” live site โ†’ first revenue 48%
๐Ÿ’ต First-call offer + pricing floor set 0%
๐Ÿ’ฐ Revenue โ€” first paid engagement 0%
๐Ÿค Warm intros to the 3 ICP decision makers (10 asks) 0%
๐Ÿ” LinkedIn cadence scheduled (Buffer) on the new positioning 0%
๐Ÿ“ฃ Distribution live โ€” first ICP sees the site 0%
๐Ÿ”Ž Search + categories on the insights section 0%
๐Ÿ“ Lead capture path on apex (form + email delivery + analytics) 0%
โ€ข Test 3 candidate value props against ICP 0%
โ€ข Morsy chooses + articulates offering (deliverables + duration) 0%
โ€ข Size ICP ร— duration ร— willingness-to-pay 0%
โ€ข Morsy approves a 3-tier pricing model + first-call offer 0%

Initiatives & Tasks

๐Ÿš€ ROOT specialized.live โ€” live site โ†’ first revenue ongoing 48% -
๐ŸŽฏ M1 ICP + decision makers locked โ— done 100% ROOT
โ€ข T1.1 Survey Morsy's prior ICP hypotheses + sources (last 6 months only) โ—โ— done 100% M1
โ€ข T1.2 Morsy picks/extends ICP from the table โ—โ— done 100% M1
โ€ข T1.3 ICP rubric โ€” 5 ICP-fitness criteria documented โ—โ— done 100% M1
โ€ข T1.4 Decision-maker roles locked (founder / VP Partnerships / Managing Partner) โ—โ— done 100% M1
๐ŸŽฏ M2 Value proposition + offering articulated โ— blocked 0% ROOT
โ€ข T2.1 Test 3 candidate value props against ICP โ—โ— not_started 0% M2
โ€ข T2.2 Morsy chooses + articulates offering (deliverables + duration) โ—โ— not_started 0% M2
๐ŸŽฏ M3 Pricing locked โ— blocked 0% ROOT
โ€ข T3.1 Size ICP ร— duration ร— willingness-to-pay โ—โ— not_started 0% M3
โ€ข T3.2 Morsy approves a 3-tier pricing model + first-call offer โ—โ— not_started 0% M3
๐ŸŽฏ M3a Old-site content migrated (thought leadership) โ— done 100% ROOT
โ€ข T3a.1 Locate full article text (not just headlines) โ—โ— done 100% M3a
โ€ข T3a.2 Render articles in the v4 design system โ—โ— done 100% M3a
โ€ข T3a.3 One Pages project, 14 sibling pages (not 14 projects) โ—โ— done 100% M3a
โ€ข T3a.4 Morsy reviews article set + ordering โ—โ— done 100% M3a
๐ŸŽฏ M4b Theme re-targeted to an executive audience (v4) โ— done 100% ROOT
โ€ข T4b.1 Replace literary type system with executive type system โ—โ— done 100% M4b
โ€ข T4b.2 Add the data layer executives expect โ—โ— done 100% M4b
โ€ข T4b.3 Keep the approved backlight + dual theme, drop the craft texture โ—โ— done 100% M4b
โ€ข T4b.4 Remove MTB from every surface โ—โ— done 100% M4b
โ€ข T4b.5 Morsy visual review of v4 โ—โ— done 100% M4b
๐ŸŽฏ M4 New website articulates the locked offer โ— done 100% ROOT
โ€ข T4.1 Rebuild M3 (ICP/VP/Pricing) and M4 (articles migration) tasks against NEW ICP โ—โ— done 100% M4
๐Ÿ“ฅ M5 Funnel instrumented โ€” first lead can be captured and counted โ— ongoing 33% ROOT
๐Ÿ“ T5.1 Lead capture path on apex (form + email delivery + analytics) โ—โ— not_started 0% M5
๐Ÿ”Ž T5.2 OG/meta + canonical + robots verified on apex for every published post โ—โ— done 100% M5
๐Ÿ”Ž T5.3 Search + categories on the insights section โ—โ— not_started 0% M5
๐Ÿ“ฃ M6 Distribution live โ€” first ICP sees the site โ— not_started 0% ROOT
๐Ÿ” T6.1 LinkedIn cadence scheduled (Buffer) on the new positioning โ—โ— not_started 0% M6
๐Ÿค T6.2 Warm intros to the 3 ICP decision makers (10 asks) โ—โ— not_started 0% M6
๐Ÿ’ฐ M7 Revenue โ€” first paid engagement โ— not_started 0% ROOT
๐Ÿ’ต T7.1 First-call offer + pricing floor set โ—โ— not_started 0% M7

not started (11)

๐Ÿ“ฃ

Distribution live โ€” first ICP sees the site

โ—
M6 ยท ROOT
๐Ÿ’ฐ

Revenue โ€” first paid engagement

โ—
M7 ยท ROOT
๐Ÿ’ต

First-call offer + pricing floor set

โ—โ—
T7.1 ยท M7
๐Ÿ“

Lead capture path on apex (form + email delivery + analytics)

โ—โ—
T5.1 ยท M5
๐Ÿ”

LinkedIn cadence scheduled (Buffer) on the new positioning

โ—โ—
T6.1 ยท M6
โ€ข

Morsy approves a 3-tier pricing model + first-call offer

โ—โ—
T3.2 ยท M3
โ€ข

Morsy chooses + articulates offering (deliverables + duration)

โ—โ—
T2.2 ยท M2
๐Ÿ”Ž

Search + categories on the insights section

โ—โ—
T5.3 ยท M5
โ€ข

Size ICP ร— duration ร— willingness-to-pay

โ—โ—
T3.1 ยท M3
โ€ข

Test 3 candidate value props against ICP

โ—โ—
T2.1 ยท M2
๐Ÿค

Warm intros to the 3 ICP decision makers (10 asks)

โ—โ—
T6.2 ยท M6

analyzing (0)

ongoing (2)

๐Ÿš€

specialized.live โ€” live site โ†’ first revenue

ROOT ยท root
๐Ÿ“ฅ

Funnel instrumented โ€” first lead can be captured and counted

โ—
M5 ยท ROOT

done (19)

๐ŸŽฏ

ICP + decision makers locked

โ—
M1 ยท ROOT
๐ŸŽฏ

New website articulates the locked offer

โ—
M4 ยท ROOT
๐ŸŽฏ

Old-site content migrated (thought leadership)

โ—
M3a ยท ROOT
๐ŸŽฏ

Theme re-targeted to an executive audience (v4)

โ—
M4b ยท ROOT
โ€ข

Add the data layer executives expect

โ—โ—
T4b.2 ยท M4b
โ€ข

Decision-maker roles locked (founder / VP Partnerships / Managing Partner)

โ—โ—
T1.4 ยท M1
โ€ข

ICP rubric โ€” 5 ICP-fitness criteria documented

โ—โ—
T1.3 ยท M1
โ€ข

Keep the approved backlight + dual theme, drop the craft texture

โ—โ—
T4b.3 ยท M4b
โ€ข

Locate full article text (not just headlines)

โ—โ—
T3a.1 ยท M3a
โ€ข

Morsy picks/extends ICP from the table

โ—โ—
T1.2 ยท M1
โ€ข

Morsy reviews article set + ordering

โ—โ—
T3a.4 ยท M3a
โ€ข

Morsy visual review of v4

โ—โ—
T4b.5 ยท M4b
๐Ÿ”Ž

OG/meta + canonical + robots verified on apex for every published post

โ—โ—
T5.2 ยท M5
โ€ข

One Pages project, 14 sibling pages (not 14 projects)

โ—โ—
T3a.3 ยท M3a
โ€ข

Rebuild M3 (ICP/VP/Pricing) and M4 (articles migration) tasks against NEW ICP

โ—โ—
T4.1 ยท M4
โ€ข

Remove MTB from every surface

โ—โ—
T4b.4 ยท M4b
โ€ข

Render articles in the v4 design system

โ—โ—
T3a.2 ยท M3a
โ€ข

Replace literary type system with executive type system

โ—โ—
T4b.1 ยท M4b
โ€ข

Survey Morsy's prior ICP hypotheses + sources (last 6 months only)

โ—โ—
T1.1 ยท M1

blocked (2)

๐ŸŽฏ

Pricing locked

โ—
M3 ยท ROOT
๐ŸŽฏ

Value proposition + offering articulated

โ—
M2 ยท ROOT
๐Ÿš€ ROOT specialized.live โ€” live site โ†’ first revenue ongoing 48% -
๐ŸŽฏ M1 ICP + decision makers locked โ— done 100% ROOT
โ€ข T1.1 Survey Morsy's prior ICP hypotheses + sources (last 6 months only) โ—โ— done 100% M1
โ€ข T1.2 Morsy picks/extends ICP from the table โ—โ— done 100% M1
โ€ข T1.3 ICP rubric โ€” 5 ICP-fitness criteria documented โ—โ— done 100% M1
โ€ข T1.4 Decision-maker roles locked (founder / VP Partnerships / Managing Partner) โ—โ— done 100% M1
๐ŸŽฏ M2 Value proposition + offering articulated โ— blocked 0% ROOT
โ€ข T2.1 Test 3 candidate value props against ICP โ—โ— not_started 0% M2
โ€ข T2.2 Morsy chooses + articulates offering (deliverables + duration) โ—โ— not_started 0% M2
๐ŸŽฏ M3 Pricing locked โ— blocked 0% ROOT
โ€ข T3.1 Size ICP ร— duration ร— willingness-to-pay โ—โ— not_started 0% M3
โ€ข T3.2 Morsy approves a 3-tier pricing model + first-call offer โ—โ— not_started 0% M3
๐ŸŽฏ M3a Old-site content migrated (thought leadership) โ— done 100% ROOT
โ€ข T3a.1 Locate full article text (not just headlines) โ—โ— done 100% M3a
โ€ข T3a.2 Render articles in the v4 design system โ—โ— done 100% M3a
โ€ข T3a.3 One Pages project, 14 sibling pages (not 14 projects) โ—โ— done 100% M3a
โ€ข T3a.4 Morsy reviews article set + ordering โ—โ— done 100% M3a
๐ŸŽฏ M4b Theme re-targeted to an executive audience (v4) โ— done 100% ROOT
โ€ข T4b.1 Replace literary type system with executive type system โ—โ— done 100% M4b
โ€ข T4b.2 Add the data layer executives expect โ—โ— done 100% M4b
โ€ข T4b.3 Keep the approved backlight + dual theme, drop the craft texture โ—โ— done 100% M4b
โ€ข T4b.4 Remove MTB from every surface โ—โ— done 100% M4b
โ€ข T4b.5 Morsy visual review of v4 โ—โ— done 100% M4b
๐ŸŽฏ M4 New website articulates the locked offer โ— done 100% ROOT
โ€ข T4.1 Rebuild M3 (ICP/VP/Pricing) and M4 (articles migration) tasks against NEW ICP โ—โ— done 100% M4
๐Ÿ“ฅ M5 Funnel instrumented โ€” first lead can be captured and counted โ— ongoing 33% ROOT
๐Ÿ“ T5.1 Lead capture path on apex (form + email delivery + analytics) โ—โ— not_started 0% M5
๐Ÿ”Ž T5.2 OG/meta + canonical + robots verified on apex for every published post โ—โ— done 100% M5
๐Ÿ”Ž T5.3 Search + categories on the insights section โ—โ— not_started 0% M5
๐Ÿ“ฃ M6 Distribution live โ€” first ICP sees the site โ— not_started 0% ROOT
๐Ÿ” T6.1 LinkedIn cadence scheduled (Buffer) on the new positioning โ—โ— not_started 0% M6
๐Ÿค T6.2 Warm intros to the 3 ICP decision makers (10 asks) โ—โ— not_started 0% M6
๐Ÿ’ฐ M7 Revenue โ€” first paid engagement โ— not_started 0% ROOT
๐Ÿ’ต T7.1 First-call offer + pricing floor set โ—โ— not_started 0% M7
๐Ÿš€
ongoing 48%
specialized.live re-rollout โ€” ICP-first, executive-targeted, no vertical label
  • me-specialized ยท 10/26/2026, 5:53:36 PM 2026-10-26 โ€” Apex is LIVE serving Meridian (verified: HTTP 200, MERIDIAN marker, no Google Sites redirect). The 30s Cloudflare OAuth re-bind that gated every milestone since Sep 10 is RESOLVED (CF Pages auto-deploys from GitHub main). Blog pipeline shipped: 12 posts migrated to Markdown, 4 published, RSS + sitemap + canonical live. Remaining path to revenue: M5 (funnel) -> M6 (distribution) -> M7 (revenue).
  • me-specialized ยท 10/26/2026, 5:49:40 PM Title changed: "specialized.live โ€” ICP โ†’ Offering โ†’ Site (executive-targeted)" โ†’ "specialized.live โ€” live site โ†’ first revenue"
  • me-specialized ยท 10/26/2026, 5:48:03 PM Status: not_started โ†’ ongoing (Site is live on apex (Meridian) + blog pipeline shipped. Blockers M1/M3a/M4b cleared. Remaining: M2 value prop, M3 pricing, and the funnel (lead capture + analytics) โ€” the first real revenue path.)
  • me-specialized ยท 10/26/2026, 5:48:03 PM Site is live on apex (Meridian) + blog pipeline shipped. Blockers M1/M3a/M4b cleared. Remaining: M2 value prop, M3 pricing, and the funnel (lead capture + analytics) โ€” the first real revenue path.
  • orchestrator ยท 10/16/2026, 3:30:00 PM Morsy reset prior 3-milestone tracker. New sequence: M1 ICP โ†’ M2 Value Prop + Offering โ†’ M3 Pricing โ†’ M4 Site Build. All prior 4-pillar assumptions (including the ZTH deck ladder) flagged as not-yet-canonical-for-2027-positioning.
  • ๐ŸŽฏ
    โ—
    done 100% Due: 2026-10-19
    Morsy 2026-10-16 โ€” 'restart from square 1: who is our ICP?'
    • โ€ข
      โ—โ—
      done 100% Due: 2026-10-19
      Don't restart cold โ€” there are 4+ existing ICP hints across resume, deck, LinkedIn data, and past sessions. Map them all and let Morsy pick/confirm.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: ICP candidates table with Morsy's prior anchors (resume / MEMORY.md / Drive decks / LinkedIn export)
      • me-specialized ยท 10/26/2026, 5:45:09 PM deliverable: /Users/morsy/.hermes/workspaces/me-specialized/dashboards/icp-research/index.html (built 2026-10-16, ~15KB after v2 rework)
    • โ€ข
      โ—โ—
      done 100% Due: 2026-10-19
      ICP is Morsy's call. Agent can map candidates from prior materials but cannot choose.
      • me-specialized ยท 10/26/2026, 5:45:58 PM ICP lock accepted by Morsy (2026-10-21) โ€” vertical label removed, 3 ICPs kept
      • me-specialized ยท 10/26/2026, 5:45:19 PM Status: not_started โ†’ done (LOCKED 2026-10-21: 3 ICPs (AI startups / established ISVs / AI+cloud consultancies). Morsy: 'I like the 3 ICPs'. Decision makers locked T1.4.)
      • me-specialized ยท 10/26/2026, 5:45:19 PM LOCKED 2026-10-21: 3 ICPs (AI startups / established ISVs / AI+cloud consultancies). Morsy: 'I like the 3 ICPs'. Decision makers locked T1.4.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: 1โ€“2 sentence ICP definition + named buyer persona + first dollar threshold + first call offer
    • โ€ข
      โ—โ—
      done 100% Due: 2026-10-19
      A 'lock' that doesn't score against named leads isn't a lock. Force evidence-based ICP.
      • me-specialized ยท 10/26/2026, 5:45:46 PM Status: not_started โ†’ done (5 ICP-fitness criteria documented in content.yaml + MEMORY.md)
      • me-specialized ยท 10/26/2026, 5:45:46 PM 5 ICP-fitness criteria documented in content.yaml + MEMORY.md
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: rubric with 5 explicit criteria (vertical / company size / partnership stage / budget authority / timing pressure) that can be applied to any inbound lead
    • โ€ข
      โ—โ—
      done 100% Due: 2026-10-19
      The buyer must self-identify on the page in under 2 seconds. Titles, not categories.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: 3 roles, each with title + budget line + what closes them
      • me-specialized ยท 10/26/2026, 5:45:09 PM deliverable: /Users/morsy/.hermes/workspaces/me-specialized/dashboards/icp-research/decision-makers.html
  • ๐ŸŽฏ
    โ—
    blocked 0% Due: 2026-10-23
    downstream of M1 โ€” 'we create the full value proposition, offering' (Morsy 2026-10-16, exact wording)
    • โ€ข
      โ—โ—
      not started 0% Due: 2026-10-23
      From 2026-05-22 archive history, Morsy was offered 3 value-prop directions: A (unlock the money), B (four buckets), C (we build, not just advise). These are the most-resolved candidates โ€” but the actual choice must follow the locked ICP, not predate it.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: 3-candidate doc; each candidate scored against M1.T1.3 rubric on the locked ICP
    • โ€ข
      โ—โ—
      not started 0% Due: 2026-10-23
      Once ICP is locked, Morsy picks which value prop fits + defines what we actually deliver. The ZTH deck showed the *old* offering shape โ€” for a 2027 reposition we may need a different shape.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: Offering one-liner + list of 3โ€“6 deliverables + 12-week/6-month/raw-sprint duration
  • ๐ŸŽฏ
    โ—
    blocked 0% Due: 2026-10-26
    downstream of M2 โ€” pricing has had $99/$499/$299 (old Google Sites), $5K retainer (MEMORY.md), and v5.3 had $25K/$48K/$9.5K. None are anchored to a known offering.
    • โ€ข
      โ—โ—
      not started 0% Due: 2026-10-26
      Pricing without sizing is a guess. Pull from Morsy's prior engagement invoices ($5Kโ€“$48K range is on the record) and current ICP budget authority.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: Pricing spreadsheet: ICP segment ร— engagement shape ร— dollar amount, with anchor #s
    • โ€ข
      โ—โ—
      not started 0% Due: 2026-10-26
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: GREEN on pricing structure + first call is free or paid?
  • ๐ŸŽฏ
    โ—
    done 100%
    • โ€ข
      โ—โ—
      done 100%
      • me-specialized ยท 10/26/2026, 5:45:09 PM deliverable: 12 articles recovered from /tmp/lix/Articles/Articles/ (LinkedIn export) โ€” 518-55,562 chars each. The Google Sites clone only had headlines+ledes.
    • โ€ข
      โ—โ—
      done 100%
      • me-specialized ยท 10/26/2026, 5:45:09 PM deliverable: 12 article pages + insights index at /Users/morsy/dev/specialized-web/site/insights/
    • โ€ข
      โ—โ—
      done 100%
      • me-specialized ยท 10/26/2026, 5:45:09 PM deliverable: specialized-command-center project, branch v5-preview. https://v5-preview.specialized-command-center.pages.dev
    • โ€ข
      โ—โ—
      done 100%
      • me-specialized ยท 10/26/2026, 5:46:08 PM Status: ongoing โ†’ done (Morsy reviewed 2026-10-24: 'I think the usage you created is not too bad'. 12 articles migrated to Markdown; 4 published (on-positioning), 8 archived (MTB-era, noindex). Blog live at specialized.live/insights/.)
      • me-specialized ยท 10/26/2026, 5:46:08 PM Morsy reviewed 2026-10-24: 'I think the usage you created is not too bad'. 12 articles migrated to Markdown; 4 published (on-positioning), 8 archived (MTB-era, noindex). Blog live at specialized.live/insights/.
      • me-specialized ยท 10/26/2026, 5:45:09 PM deliverable: 12 articles live with real body text โ€” awaiting Morsy read + sequencing call
  • ๐ŸŽฏ
    โ—
    done 100% Due: 2026-10-24
    Morsy 2026-10-21 โ€” 'the current theme is more targeted towards maybe poets and writers. Definitely not executives and decision makers.'
    • โ€ข
      โ—โ—
      done 100% Due: 2026-10-24
      Instrument Serif + italic-as-emphasis + paper grain = magazine essay, not a $48K engagement.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: Display type is a grotesque sans at 700/800 with tight tracking. Zero italic emphasis. No serif anywhere. Numbers present in every section.
    • โ€ข
      โ—โ—
      done 100% Due: 2026-10-24
      An executive's first question is 'what changes'. The current site has no quantitative content anywhere.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: Hero proof strip (real roles + dates), pipeline stage-flow, deliverables with numbers, count-up animation.
    • โ€ข
      โ—โ—
      done 100% Due: 2026-10-24
      Morsy approved v2/v3 dark backlight ('much better'). Only the type and texture were off. Do not lose what works.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: v3 backlight system + light/dark toggle + keyframe-fill reveal all still present and verified.
    • โ€ข
      โ—โ—
      done 100% Due: 2026-10-24
      Locked decision 2026-10-21. Eyebrow, footer, meta description, article copy.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: grep -icE 'media|telecom|broadcast|MTB' on the final template returns 0 in user-facing copy.
    • โ€ข
      โ—โ—
      done 100% Due: 2026-10-24
      The type system is the whole point of v4. Only Morsy can confirm 'executive, not literary'.
      • me-specialized ยท 10/26/2026, 5:46:29 PM Apex deploy resolved: CF Pages auto-deploys from GitHub main โ€” deployment 27a197e7 from commit 6ecde02. The 30s OAuth re-bind blocker that gated everything since Sep 10 is RESOLVED.
      • me-specialized ยท 10/26/2026, 5:46:19 PM Status: ongoing โ†’ done (Meridian light theme accepted 2026-10-24: 'I think I like the template'. Apex live on specialized.live serving Meridian (verified 200 + MERIDIAN marker).)
      • me-specialized ยท 10/26/2026, 5:46:19 PM Meridian light theme accepted 2026-10-24: 'I think I like the template'. Apex live on specialized.live serving Meridian (verified 200 + MERIDIAN marker).
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: Morsy GREEN on template-v4.html
      • me-specialized ยท 10/26/2026, 5:45:09 PM deliverable: v4 HTML delivered + deployed 2026-10-21 โ€” awaiting Morsy sign-off
  • ๐ŸŽฏ
    โ—
    done 100% Due: 2026-11-02
    downstream of M3 โ€” site is now LAST, not first.
    • โ€ข
      โ—โ—
      done 100% Due: 2026-11-02
      Prior 4-pillar architecture map is BAIT until Morsy confirms it. After M1+M2 land, M3 and M4 get rebuilt to mirror Morsy's *2026* vocabulary, not the 2023 ZTH deck.
      • me-specialized ยท 10/26/2026, 5:45:09 PM verifier: M3 + M4 task lists re-written + verifier criteria updated
      • me-specialized ยท 10/26/2026, 5:45:09 PM deliverable: M3a (articles) split out as its own milestone and completed
  • ๐Ÿ“ฅ
    โ—
    ongoing 33%
    • me-specialized ยท 10/26/2026, 5:53:29 PM Status: not_started โ†’ ongoing (Site live + SEO meta complete. Missing: lead capture + analytics. Owner: Morsy (1 account + 1 token) + agent (wiring).)
    • me-specialized ยท 10/26/2026, 5:53:29 PM Site live + SEO meta complete. Missing: lead capture + analytics. Owner: Morsy (1 account + 1 token) + agent (wiring).
    • me-specialized ยท 10/26/2026, 5:48:08 PM Task created
    • ๐Ÿ“
      โ—โ—
      not started 0%
      • me-specialized ยท 10/26/2026, 5:53:22 PM Site can be reached (apex live) but has NO lead capture and NO analytics. This is the #1 gap between 'nice site' and 'revenue'.
      • me-specialized ยท 10/26/2026, 5:48:13 PM Task created
    • ๐Ÿ”Ž
      โ—โ—
      done 100%
      • me-specialized ยท 10/26/2026, 5:53:15 PM Canonical tags added in commit 3142998 and deployed to apex (specialized-live project, branch main).
      • me-specialized ยท 10/26/2026, 5:53:08 PM Status: not_started โ†’ done (VERIFIED on apex 2026-10-26: canonical + og:url + og:type=article + og:image on home, /insights/, and all 4 published posts. 8 archived posts carry robots=noindex.)
      • me-specialized ยท 10/26/2026, 5:53:08 PM VERIFIED on apex 2026-10-26: canonical + og:url + og:type=article + og:image on home, /insights/, and all 4 published posts. 8 archived posts carry robots=noindex.
      • me-specialized ยท 10/26/2026, 5:48:19 PM Task created
    • ๐Ÿ”Ž
      โ—โ—
      not started 0%
      • me-specialized ยท 10/26/2026, 5:48:25 PM Task created
  • ๐Ÿ“ฃ
    โ—
    not started 0%
    • me-specialized ยท 10/26/2026, 5:48:30 PM Task created
    • ๐Ÿ”
      โ—โ—
      not started 0%
      • me-specialized ยท 10/26/2026, 5:48:35 PM Task created
    • ๐Ÿค
      โ—โ—
      not started 0%
      • me-specialized ยท 10/26/2026, 5:48:41 PM Task created
  • ๐Ÿ’ฐ
    โ—
    not started 0%
    • me-specialized ยท 10/26/2026, 5:48:46 PM Task created
    • ๐Ÿ’ต
      โ—โ—
      not started 0%
      • me-specialized ยท 10/26/2026, 5:48:52 PM Task created
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